The race is on. Now that there is a COVID-19 vaccine, and supply begins to increase, health care brands are rushing to get as many Americans inoculated as quickly as possible. Yet this can be challenging amid misinformation and a lack of education. Chris Paquette, CEO and founder of DeepIntent, a health care advertising technology company, says brands need to constantly be communicating with consumers, even before there is enough vaccine supply to meet demand.
“This is not a time to pause or not be communicating with patients and the population right now,” Paquette says on the latest episode of the “Marketer’s Brief” podcast. “There’s a lot of uncertainty and there’s a lot of fear out there.” He says that marketers need to raise awareness and decrease skepticism in minority communities and areas that may lack access to health care.