The pandemic has forced countless retailers to get creative and think outside the box. In the case of Camp, the retailer for kids and families, that means thinking outside the store. The two-year-old brand has added new virtual parties and roaming trucks to its roster of offerings as it tries to expand during the COVID-19 pandemic.
“Over the last six months, we’ve really broadened the scope of what the brand is,” says Nicole Sander, Camp’s VP of partnerships, on the latest episode of the “Marketer’s Brief” podcast. “So we’ve evolved from a retail store to an experiential business that exists in all of these different new mediums.”