Ad Age’s annual 40 Under 40 feature is coming up. Ahead of its publication on Oct. 5, we are checking in with former honorees. Don’t forget to nominate your own rising stars for this year’s list ahead of the Aug. 5 deadline. You can do so here.
As chief marketing officer of Wyndham Hotels & Resorts, Lisa Checchio is tasked with promoting the company’s 20 different brands, which range from budget chains like Days Inn to the high-end Wyndham Grand, at a time when many are uneasy about travel. However, Checchio is using trends around how and where consumers are traveling, to inform her marketing decisions.