Virtue’s CCO Cameron Farrelly talks hoarding, his creative obsessions—and why he hates ‘read receipts’
Cameron Farrelly is chief creative officer at Virtue Worldwide, Vice's creative agency. During his tenure, he's overseen work such as "Las Vegas Love Stories," a series of eight-second films by the Gondry brothers for Park MGM, as well as Dove's "Dear Future Dads" and "This Is Yoga" for Lululemon.
In episode 4 of the new podcast “Ad Block,” Farrelly talks about his obsessive need to curate—some might say hoard—items that strike his fancy. Collecting vinyl, Farrelly says, "is like having a hobby that doesn't have a finish. It's going to torment you, because you're never going to master that hobby, so you'll never be complete. We're talking about things like wind-up toys, like from Kinder Surprises, that waddle across the table. I'll go to the ends of the earth to find that kind of stuff."
He also weighs in on creativity as an obsession and the recursive cultural critique of "The Truman Show."
As a bonus, take a look at the video above as Farrelly sounds off on his distaste for the "read receipts" function on phones.