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"If they had gone to Omnicom, they would have been another little shiny bauble on the charm bracelet."

-- An executive familiar with details of Canadian company Envoy Communications Group's acquisition of Leagas Delaney, on the London-based agency's decision to go with Envoy rather than a larger agency company.

"Shamelessness works. Clients become irritated with the personalities at some agencies."

-- Bill Ludwig, chief creative officer of Campbell-Ewald, Warren, Mich., on the agency's approach to competing in account reviews, not taking itself too seriously.

"Keep buns happy and dry."

-- Tagline from Leo Burnett USA, Chicago, supporting new Trap Cap for Heinz ketchup.

"It's so refreshing to have a real product to work on. This is such a humanistic product, something you can sink your teeth into, that you want yourself. And I get to pray that rockets go into space and work."

-- Rich Silverstein, co-chairman of Goodby, Silverstein & Partners, San Francisco, which is handling advertising for Sirius Satellite Radio.

"Let's face it. We're all in this to get in each other's pants a little bit."

-- Jim Ferguson, president-chief creative officer of Y&R Advertising, New York, on the competition between his agency and fellow United Airlines shop Fallon, Minneapolis.

"It's an enhancer. Men hate to be called dysfunctional."

-- An executive close to Bayer Corp., on the company's new anti-impotence drug Nuviva.

"It's bold and broad and solid. This is a man's kind of vodka really. Not that a woman won't enjoy it, but it's not your frosted and windowed [bottled], girly-man vodka."

-- Ed Gualtieri, exec VP-marketing at Barton Brands, which in June introduced high-end Thor's Hammer vodka, targeting men.

"There are some pretty strong stigmas attached to this stuff. People don't want to talk about their bowel movements. It's important that people get more comfortable communicating on these issues."

-- Novartis Pharmaceuticals Corp. spokesman on the marketing of Zelmac, a medication for irritable bowel syndrome.

"The surge of bacon sales in fast-food restaurants is because . . . [people] love the taste of fat."

-- Chuck Levitt, senior livestock analyst at Alaron Trading Corp., on the increasing use of bacon in fast-food fare. The foodservice industry accounts for 70% of bacon sales, up from 20% a decade ago, says the National Pork Producers Council.

"If you've ever been to one of these shops, every other car in the parking lot is a Ferrari. If you're in L.A., it's not a bad business to be in."

-- Search consultant Mike Agate, chairman of Select Resources International, on how entertainment businesses are very profitable, and therefore attract interest for agencies.

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