No. 1: Kraft

Ad Age/IAG's Top Spots

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A 15-second spot for Kraft American Singles ranked as the most-liked ad of the past month. Also appealing to viewers were ads from discount retailers Target and Kmart and a spot from Disney Mobile's recently launched campaign.To see the Top Spot, go to

Rank/Brand Ad Description Index

1 Kraft Claymation cows with packs of American Singles 162

2 Capital One Pillagers start band called The Pillage People 138

3 Air Wick Aromatherapy fragrances-Octopus does chores around house with all arms 137

4 Hallmark Say It With Music cards-Use music to say it all 132

5 Target Back to school-Girl dances in classroom; boy erases board 131

6 Burger King Chicken Fries-Old race-car driver tells how he used to get chicken 130

7 Jeep Compass-Bobbleheads drive SUV and pick up more bobbleheads 130

8 Kmart Kids jeans-Girl looks at braces in mirror; boy compliments her jeans 129

9 Disney Mobile Boy tells mother he watered the plants, got an A- on his science test 129

10 Target Designer Rachel Ashwell-rose pattern becomes shower curtain 128

Source: IAG Research ( Only new ad executions considered, airing weeks of July 17 - August 13. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
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