10 upfront moments

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1 Johnson & Johnson informs nets it is taking its upfront money out of play until the summer gets started. Coca-Cola Co. does the same.

2 Starcom chief John Muszynski makes speech saying all the best new-media opportunities come outside of the upfront.

3 ABC Sales President Mike Shaw tells agencies: Don't knock on our door if you don't want to pay for viewers playing back shows a week later.

4 Agencies tell network bankers: No deal. They'll wait and see what's in the scatter suitcase. Their clients can't plan 2007 in the second quarter of 2006.

5 Fox finally kicks off the proceedings, and CBS is not far behind. NBC closes the door third, and ABC keeps everyone waiting until after July 4.

6 The Fox upfront ... enough said. Oh, wait-the Fox after-party.

7 My Network TV takes hype to new heights as chief Roger Ailes touts nation's thirst for scantily clad women bitch-slapping each other.

8 Entertainment President Dawn Ostroff sells the CW, while Tyra Banks skids on the wet floor. Ms. Banks gives Ms. Ostroff a piece of her mind.

9 NBC focuses on new media and Sunday Night Football. Jerome Bettis throws a ball to the crowd, while NBC chief Jeff Zucker pitches dot-com strategy.

10 To ensure buyers remember one show in particular, ABC Entertainment President Steve McPherson shimmies with "Dancing With the Stars'" Edyta.
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