Even if the office chimps fall just shy of the mark-and at their current pace, it appears they will-their handlers intend to hurl some rhetorical feces anyhow. "Yeah, they're selling more chicken sandwiches, but zero to one is 100% growth," said Peter Krivkovich, president of CareerBuilder's agency, Cramer-Krasselt, which built the Monk-e-mail site. "CareerBuilder passed Monster as No. 1. When Burger King passes McDonald's, we can talk."
Subservient Chicken: Crispin, Porter & Bogusky, Miami
Office Chimps: Cramer- Krasselt, Chicago
Subservient Chicken: March 2004
Office Chimps: January 2006
Subservient Chicken: "Subservient" because BK is offering "chicken your way."
Office Chimps: Job seekers who work with "a bunch of monkeys" should look for new jobs at CareerBuilder.
Subservient Chicken: Garters
Office Chimps: It's up to you, but we usually opt for the blue leisure suit, yellow wide-tab collar, oversized Elton John shades and a mortarboard.
Subservient Chicken: Evidently a San Fernando Valley porn set
Office Chimps: Again, there are plenty of options, but the cubicle is their natural habitat.
First-year unique visitors
Subservient Chicken: 14 million
Office Chimps: 9.1 million so far
First-year news stories
Subservient Chicken: 239
Office Chimps: 50 so far
Current blog mentions:
Subservient Chicken: 3,102
Office Chimps: 1,194
Subservient Chicken: Privately held BK won't disclose specific figures but has said chicken-sandwich sales rose "significantly." The chain has been gaining ground on larger rival McDonald's.
Office Chimps: CareerBuilder surpassed rival Monster to become the largest U.S. job site.
Subservient Chicken: BK's TV ads directed people to the website.
Office Chimps: None, but users e-mail talking chimps to friends who are invited to make their own.
What they won't do or say
Subservient Chicken: Most sexually oriented requests draw a disapproving-but disturbingly knowing-wag of the chicken finger.
Office Chimps: Nothing we could think of, and we were very creative.
One expert's verdict
Subservient Chicken: "It is remarkably entertaining, but it's a bit of a stretch for the brand and requires a lot of imagination to use," said Northwestern University Marketing Professor Tim Calkins.
Office Chimps: "It could probably have a stronger link to the brand, but it's closely linked to their media campaign," Mr. Calkins said. "Plus, if someone walks by, it's a lot easier to explain what you're doing than if they see you with the Subservient Chicken."