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Costello takes lead role at Pay By Touch

One of marketing's most-watched players, John Costello, has finally resurfaced: as president of consumer and retail at Pay By Touch, a privately held biometric-payment company in San Francisco. Mr. Costello, a former Advertising Age Power Player who has held high-level marketing positions at Yahoo, Sears Roebuck & Co. and, most recently, Home Depot, will report directly to Pay By Touch founder-CEO John Rogers. The 59-year-old Mr. Costello shares the president title with John Morris, who joined the company in May 2005.

Element 79 launches sports agency within shop

In a novel step that it hopes will pay off in new-business wins, Omnicom Group's Element 79 is launching a sports agency within an ad agency. The new unit, Element 79 Sports, aims to expand the Chicago shop's expertise and services through sports-marketing consulting and analysis, while also underscoring its past sports work honed on clients such as Gatorade and the LPGA.

Top Citigroup marketing exec heads to Macy's

Brad Jakeman, head of advertising for Citigroup's global consumer group, is moving to Macy's in a top creative role as the retail giant reinvents itself as a national brand.

Hill Holliday takes over AOL's creative account

AOL is turning to Hill, Holliday, Connors, Cosmopulos to hype its shift into an ad-supported broadband brand, according to executives familiar with the situation. The move follows a creative shootout between Omnicom Group's BBDO, New York, and Interpublic Group of Cos.' Hill Holliday, both roster shops.

Kimberly-Clark names Tony Palmer its first CMO

Kimberly-Clark Corp. has named its first chief marketing officer, appointing Tony Palmer, 46, who currently heads Kellogg Co.'s business in the U.K.

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