Advertising Week still isn't meeting goals for everyone

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"Although puppet brand icons running through the streets is entertaining, it is not engaging consumers to change their behavior or attitude toward advertising as a business," said Doug Sartain, president of Multimedia Alternatives. Scott Carlton, marketing and creative consultant for the Trans4mation Group, agrees: "It's not meeting its goal of communicating to people outside the ad community on the value of the industry."

Joe Straughan, sales executive for NetWorld Alliance, feels the reach should expand to schools across the country. "We can't achieve diversity if minority members don't know about the opportunities and excitement an ad career can bring." For others, it is too exclusive and pricy for those in startups. "If the industry wants to grow, the focus should be upon the future, not the past," said Erin Wilson, business-development manager for Counts Media.

But some do see the value in the event. As an ad student, "sitting in on a panel about global branding with CMOs from Microsoft, American Express, etc. was invaluable [for me]," said Kristen Owen, now an assistant account executive at Sloan Group. "Consumer education is one of the most important factors in any campaign," said Timothy Crawford, technical director of drugs and cosmetics for Topco Sales. "The awareness and goodwill-building potential of our industry is worthwhile," said Catherine Dazevedo, president of Slingstone. "Give the event some time to build momentum in the minds of consumers."

What you say: 51% Post-Advertising Week, we wondered: Is the event worthwhile? At 51%, a slight majority of readers believe it isn't, and most feel there's room for improvement.
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