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No. 1 doesn't measure up like it once did. Fox's "American Idol" took first place in last season's prime time with a 17.7 household rating, but that's about half the season rating once scored by "All in the Family" and "The Cosby Show." Blame it on cable: Prime-time ratings for ad-supported cable have bested those of broadcast networks since '03-'04, leaving broadcast a smaller piece of the pie.


Focus on: procter & Gamble Co.

Procter & Gamble Oct. 5 scored an all-time high of $63.74 as the nation's top advertiser continues to perform. P&G has reclaimed all of the ground it lost in early 2000, when its bubble burst and the stock tumbled from $58 to $26 in less than two months. The stock and P&G's profits have soared since A.G. Lafley-keynoter at the just-wrapped ANA conference-took over as CEO in June 2000.

Last week's score

Dow Jones Industrials Oct. 5 hit an all-time high. The broad Wilshire 5000 reached its top point since Sept. '00; AdMarket hit a four-year high.
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