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Ideas that came from Carat's session

Target contextually based on what people are watching

Create branded microsites

Use overlays to list every product in a show and allow users to buy them or get more information

Sponsor a recommended playlist

Link to extra, sponsored, on-demand content, such as show outtakes or behind-the-scenes video

Place ads around a program's description that pop up when users roll the cursor over a particular listing
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