CMO Strategy: The Innovators

Published on .

EDITOR'S NOTE: Our Point magazine-within-a-magazine is going away. But before those of you who came to love it start worrying, be assured we're actually just changing the name and the frequency. We'll still have plenty of those in-depth pieces that look at strategic-marketing issues-the quest for ROI, the fight against commoditization, the hunt for talent-and the same beautifully illustrated profiles of the senior marketers who wrestle with them. We'll also have even more peer-written pieces from leading experts. It's just that we're going to start calling that section exactly what it is, CMO Strategy. And rather than making you wait for monthly issues, starting in January, we're making it a weekly part of Ad Age. We'll be adding to the growing archive of marketer intelligence on our website, too-in the CMO Strategy section.
Most Popular
In this article: