If Fox did it, the brand would've been tarnished. Luckily, it didn't

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Despite admonishing fingers pointed Fox's way, 62% of readers do not feel the network will suffer long-term damage from the O.J. Simpson debacle.

"Yes, a bad initial decision, but a quick turnaround means it will also quickly leave the public consciousness," said Marilyn Devine, president of Devine Direct Marketing.

"I don't think the association with O.J. and Fox was that strong," said Eric Cohen, VP, Innovation Partnership for Continuum.

"In the long run, I believe they have redeemed themselves and maintained their integrity for listening to viewers who voiced their opposition to this broadcast," said Susan Trisler, senior administrative assistant for Motorola.

"[People] said 'no' to airing, and their voice was heard. How can that be bad?" asked Gina Petrak, a communications graduate student at John Hopkins University.

For some, it's still pretty bad. "The fact that the project got as far as it did is a poor reflection of Fox's management and their warped perspective of what the public wishes to see," said Terry Loyd, an advertising consultant for cable and satellite TV.

"To even contemplate running this story, I believe Fox jeopardized its credibility," said Richard Edmunds, promotions manager for Hawkes Bay Today.

What you say: 62% Amid public outcry, cooler heads prevailed at News Corp., which ultimately decided not to publish O.J. Simpson’s book "If I Did It" and air two planned TV specials on Fox. Some 62% of Ad Age readers believe the company escaped long-term damage by reneging on the deal.
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