Global Highlight: Bartle Bogle's "Keep Walking"

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Johnnie Walker celebrates human potential in a global spot that brings a new strategic insight to its long-running "Keep Walking" campaign by Bartle Bogle Hegarty. The "Human" spot by Bartle Bogle, London, broke in Mexico and is running across Latin America and Europe.

The film stars a supremely intelligent android who recognizes that, while he is powerful and has been designed to last forever, no one can ever manufacture for him the innate drive and creativity that is unique to human beings.

Seated in a vast library, he muses on his predicament and tells viewers that despite his considerable powers, it is we who have the real gift: the ability to achieve immortality by using our drive to do "one great thing."

Peter Dee, global marketing director for Diageo-owned Johnnie Walker, said, "We've now made more than 20 'Keep Walking' films, and my personal view is that 'Human' represents our most deeply engaging attempt so far to encourage personal growth."

In a departure from earlier executions in the campaign, which have featured celebrities such as actor Harvey Keitel and film director Martin Scorcese discussing their journeys through life, the computer-generated narrator's story aims to counter the belief that the future will be dominated by technology and run by machines.

Bartle Bogle's "Keep Walking" campaign has run in 120 markets since it first appeared seven years ago.
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