'Heroes' helper

By Published on .

"Heroes" is taking a n approach similar to that of "Lost" as it spreads its promotions across multiple media. The show, which premiers Sept. 25, is about a group of seemingly normal people who develop super powers. Internet enhancements include:

* Animated e-mails with flashy graphics and audio that reminds viewers to tune in to the new series.

* Streaming media capabilities that allows users to see short clips or video excerpts from "Heroes."

* Message boards set up to spark conversations through sequential "posts" or updates made by fans.

* Show merchandise is available online.

* Heroestheseries.com markets the show like a film/DVD release, whereas NBC's "First Look" site provides more traditional TV content, with a video promo, along with the rest of the network's fall lineup.

* 9thWonders, which was launched just before ComicCon, and is intended for serious fans with behind-the-scenes content, downloads, in-depth discussions and fan-created material.

* Wireless enhancements include wallpaper of screen grabs from the show for cell phones.

* Apple iTunes made the pilot available beginning Sept. 1, with sponsorship backing from Nissan.
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