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BARELY THERE: Martin Agency, Richmond, Va.

This campaign uses humor rather than sex to promote Barely There's Invisible Look collection of bras. The seamless and tagless bras don't make you look like you're sporting a pair of acorns. Forgoing models, the ads do a before-and-after-or rather a there-and-barely-there-with the help of some choice props, to show the concept. Creative director: Rob Schapiro. Art director: Amy Elkin. Copywriters: Anne Marie Hite, Valerie Foley. Photographer: Ilan Rubin.
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