Key Johnson & Johnson/Pfizer accounts

The acquisition spreads J&J's business among several holding companies.

Published on .

Interpublic Group of Cos.: McCann Erickson-Band-Aid, K-Y, Monistat, Reach, Acuvue; Deutsch-Tylenol, St. Joseph, Ortho Evra; Lowe-Johnson baby products, Stayfree, O.B.; Alchemy-Mylanta, Pepcid, Cortaid, Imodium, Motrin, Simply Stuffy, Simply Cough, Benecol, Lactaid, Splenda, Viactiv; Universal McCann-Media planning and buying

Omnicom Group: DDB Worldwide-Neutrogena, Aveeno, Clean & Clear, Roc, Shower to Shower, DePuy Orthopaedics, Procrit, OneTouch; Roberts & Tarlow-Neutrogena; BBDO-Key Pfizer accounts include Rogaine and Lubriderm; OMD-Media planning and buying

WPP Group: Ogilvy & Mather - 2008 Olympics in Beijing; Ogilvy One has direct mail for Ortho BioTech, Centocor units; JWT-Pfizer brands include Listerine, Benadryl, Bengay, Zantac, Sudafed, Neosporin, Purell, Rolaids, Visine, Desitin, Rolaids; Mediaedge:cia-currently handles direct media for incoming Pfizer brands

Publicis Groupe: BrandPharm-Remicade. Aegis Group: Carat-Pfizer OTC brand media

Independent: Mother-Rembrandt
Most Popular
In this article: