Ladies and gentlemen, the class of 2006 ...

How hair-care products introduced this year have fared

Published on .

Procter & Gamble Co.

Brand: Herbal Essences

Agency: Publicis Groupe's Kaplan Thaler Group, New York

Growth: Down 19% for year, 9.7% past eight weeks

Buzz: Radically new packaging, solutions for various hair problems slow but don't stop, multiyear decline

Brand: Pantene

Agency: WPP Group's Grey Global Group

Growth: Up 7.3% for year and past eight weeks

Buzz: Lines such as Restoratives, Ice Shine beat back competitors, but big news is next year's restage


Brand: Sunsilk

Agency: WPP Group's JWT, New York

Growth: Sales of $11.5 million in first eight weeks

Buzz: Year's biggest launch helps return Unilever hair care to overall share growth for first time in years

Brand: Dove

Agency: WPP Group's Ogilvy & Mather, Chicago

Growth: Up 15% on year, 19.5% past eight weeks

Buzz: Dove Advanced Care stops declines for 2003 launch whose momentum had faded


Brand: Garnier Fructis

Agency: Publicis Groupe's Publicis Worldwide, New York

Growth: Up 16.9% on year, 24% past eight weeks

Buzz: Everyone's targeting Fructis' success; sales accelerate as rivals launch

Brand: L'Oreal Vive

Agency: Interpublic Group of Cos.' McCann Erickson Worldwide, New York

Growth: Down 16.2% on year, 2.3% past eight weeks

Buzz: June restage helps, but two-for-one promotions and $2 coupons indicate heat is on for better results

Alberto-Culver Co.

Brand: Nexxus

Agency: Interpublic Group of Cos.' Campbell Mithun, Minneapolis

Growth: Up 200% for year, 280% past eight weeks

Buzz: Going officially into mass more than triples sales over old run rate for diverted salon brand
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