Letters, Feb. 1, 2010

Published on .

Debate rages over Tebow's decision to do anti-abortion ad

RE: "Will Tim Tebow's Pro-Life Bowl Ad Kill His Potential as an Endorser?" (AdAge.com, Jan. 26)

According to John Rowady, Tim Tebow's "promotion of his 'belief system' has built a perception throughout the league that he has a long way to mature from a business perspective, especially in the fast lane of the NFL."

Whether your beliefs align with Tebow's or not, I would hope we can all agree that being strong enough to stand up for your convictions is maturity. Professional athletes are role models in this country, for better or worse. Tim should be more respected than ever before for taking a stance and standing his ground.

This entire "controversy" lends itself to the idea that sports players should just be physically talented figures who push products, without any opinions of their own.

If you're famous or well-known, you should try to find a way to use that for a good cause, not just sell Gatorade.

The groups opposed to this ad are not encouraging women to get abortions, they simply want women to be able to make that choice for themselves.

I am a Gator and a huge Tebow fan as well as an advertising professional. I respect Tim's right to stand up for what he believes in, and I understand that groups have a right to pay for the media to publicly express views that are at odds with my own. However, I do not think the Super Bowl is the right time or venue for this message.

We need to remember that leaders stand for their beliefs whether segments of the masses agree or not. Tebow has been a leader his whole life, and no matter what my beliefs are, I can respect him for standing up for his. We need role models to show what a leader is, and he shows it on and off the field.

It appears that the majority of people here think that Tim Tebow is a man of integrity for making this ad. That may be; I don't know him personally and don't have enough information. As far as I know, he might be a brilliant and calculated man, but I imagine that he could just as easily be a dumb young jock surrounded by doting fans.

But let's try and put some perspective on this. Say you are a huge sports star from California where a family member is undergoing chemotherapy for cancer treatment. The family member gets great comfort from medical marijuana. Do you create a Super Bowl ad in favor of legalizing it in all states? I think the point of the article is that the topic is divisive, and some mass-consumer-products companies may opt to look toward figures that are not as controversial. The irony is that a major sports figure would probably get more traction by avoiding controversy during his professional career, and by putting aside money from hawking soda and sneakers, could create an extremely well-funded foundation to advance the cause after the stadium lights dim.

I praise Tim Tebow for standing up for his beliefs and the pro-life cause. He is a man of character demonstrating that he lives his life with his Christian morals and priorities coming first. Potential greater income from other endorsements does not sway him, as he knows where peace and fulfillment in life come from. We so need other role models like this man in the fight for the unborn -- and for our children to look up to.


RE: "Apple iPad Charges at Kindles and Netbooks" (AdAge.com, Jan. 27)

This is an Apple-centric product rather than a consumer-centric one. It is the proverbial razor that requires extremely expensive blades and residuals, to boot. Jobs has over-reached, basing his insatiable appetite on the 99ยข iPod model.

In this and future economies, the consumer will not buy the expensive iBooks or pay for expensive newspaper and magazine subscriptions, plus several hundred dollars a year to the likes of AT&T.

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