Where to get 'Lost'

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In the interest of creating engaging advertising, marketers have been working with ABC and the "Lost" team to create media plans for fake companies and odd websites on subjects as obscure as canine clairvoyance. For instance, Verizon "allegedly" advertised such a site called retrieversoftruth.com in an episode of "Boston Legal" last season. (We say allegedly since the marketers aren't allowed to talk until the game winds up.) Solving puzzles takes fans to a bulletin that looks like it is written by former Verizon employees.

Other examples of "Lost"-related websites and alternate platforms include:

* Hansocareers.com (Monster.com)

* Sublymonal.com (Sprite)

* Letyourcompassguideyou.com (Jeep)

* Broadbandstories.com (Verizon)

* Retrieversoftruth.com; advertised on air during "Boston Legal" (Verizon)

* YouTube.com (ABC content and fan videos)

* Lostpedia.com (everything you ever wanted to know about the show from Wikipedia)

* Oceanic-air.com (the fictitious airline that carried passengers to their fates)

* ABC.com - ad supported on-demand episodes of "Lost" ran in May and June free on the network's own site.

* iTunes: The official "Lost" podcast (audio) and videopodcast episodes ($1.99)

* Mobile: Two-minute "Lost" mobisodes on Verizon VCast
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