Maglite: The Hand-Held Lighthouse

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Tokyo creative shop Tugboat's latest transit poster ad in its long-running Japanese campaign for Maglite flashlights won the Grand Prix at the Tokyo Art Directors Club awards this year. Two images of the same shoreline are next to each other. One, during daylight, is captioned "Lite in the sky." The other, at nighttime with the only light the beam from a flashlight, reads "Lite in the hand."
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