MEDIAEDGE:CIA (contender)

Billings bounce, and advances in retail, entertainment add to luster

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Quiet and forceful, continues to grow and cement its reputation as an agency adept at engaging con-sumers. Under Executive Chairman-Global, CEO Charles Courtier, who leads the network both globally and in the States, Mediaedge is a steady performer: It claimed no account losses in 2006 and reeled in the $115 million Energizer Holdings account in North America, as well as DreamWorks SKG business and TD Ameritrade and Ikea. Meanwhile, clients Paramount Pictures, Citibank and Xerox Corp. added duties.

Responding to marketplace demands, Media-edge launched specialist units including MEC Retail (see story on S-4). Another is MEC Entertainment, which develops custom-branded programs, and MEC Gamelab.

In conjunction with two WPP Group siblings, the agency launched Connections, a tool that measures and analyzes consumer preferences. The outcome: a host of data about a particular marketing campaign or issue that includes consumers' feelings about the brand.
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