Model Misses Her Opportunity to (Moon) Shine in New York

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Adages has gotten a lot of mileage out of bare bottoms in the past month or so. We don't break a lot of news in these parts, but we were the first (in our web form) to report news of Toto Washlet's "Happy Bottoms" campaign. By now, you know the story: The giant billboard wrap was set to go up in early July in Times Square, but the Times Square Church won an injunction against it. Naked butts went up on the Sunset Strip and on websites such as Gawker. On July 27, Toto unveiled a modified version in Times Square.
Isobella didn't make the cut to show off her butt.
Isobella didn't make the cut to show off her butt.

All involved were happy -- except model Isobella Jade. The 5'4" wizard of self-promotion first showed up on New York radars last year when Gawker developed a fascination with her. Isobella e-mailed Adages last week and told us she answered a casting call for the Toto ad. That's not very surprising. Part of her spiel is that because her short stature is not exactly welcomed by the fashion industry (as a Height-Challenged American, Adages totally understands), she's done a lot of nude and seminude work, much of which she found through Craigslist -- which is where she found the butts-wanted ad for the Toto campaign. She sent in a derrière photo, and it was good enough for the first round of auditions. Oddly enough, at the casting call, says Isobella, "your makeup and hair were done to look as conservative as possible -- even though you were about to show your ass for a measly 100 bucks."

Not only that, despite the photographer complimenting her assets (you knew that was coming), she was never called back.

"I was bummed," she says. Oh, well. More fodder for her memoir: "Almost 5'4.''"

Inspired, Adages is going to sit down this weekend and start on our memoir, "Not Quite 5'6.""

Pepsi Max girl can't get no respect

Pepsi's promotional event for Diet Pepsi Max at Grand Central Terminal involved the standard fare: silly games (including something resembling whack-a-mole), a T-shirt giveaway, product samples -- and, apparently, some guy channeling the ghost of Rodney Dangerfield.

Diet Pepsi Max is billed as "an invigorating zero-calorie cola with ginseng and more caffeine." This formulation, according to press materials, "is specially designed for adults to get them through the day."

But one passer-by might have been confused about the invigoration aspect. Though the product is aimed at the 24-to-35-year-old set, an older gentleman, about 60 years in age, approached one of the Diet Pepsi Max Sample Girls. Clothed in a pink polo shirt with an upturned collar and a sports jacket, he obviously felt he was part of the Pepsi Max generation.

"So this stuff has ginseng in it?" the Pink Perv asked Sample Girl. "Will it make me more horny than I already am?"

Sample Girl, instead of slapping him, chuckled nervously.

But he wasn't done yet. "Maybe I can come back after lunch and we can see," he added.

Sample Girl responded with uncomfortable silence, and the Pink Perv moved along. We don't know if he swung back around after lunch.

Deuce Coupes return to place of birth

Ford is staging a four-day, 75th-birthday bash for its 1932 Deuce Coupe. Some 600 owners from around North America are driving on their own dime to Ford's world headwaters in Dearborn, Mich., for the gala of vehicle displays, live music and a fancy dinner with Ford honchos. One of the most famous Deuce Coupes, the blue beauty on the Beach Boys' 1963 album that catapulted the coupe into pop-culture, lives in Motown. Curt Catallo, a creative director at BBDO Detroit, now owns the car. His late father, Clarence, who customized and previously owned the car, is also on that album cover -- although not his face. Curt says his dad would definitely want the car to be in Dearborn for the reunion. "It's like all the swallows coming back to Capistrano."

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Contributing: Jean Halliday, Greg Palmer
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