Orville should be pushing up daisies, not popping corn

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"I think ConAgra should ask themselves if they are trying to sell media impressions or popcorn," said Christina Schroeder, president-CEO of Rabble&Rouser. "Sure, it 'pops' (pun intended), but for all the wrong reasons. A founder-CEO can make a great company pitchman, but c'mon, shouldn't he be alive?" said Robert Arends, an account executive for JWalcher Communications. Reflecting common sentiment, Cynthia Davis, VP-director of account planning for Erwin-Penland Advertising, said, "Just because you can do something does not mean you should."

Stephen Crawford, senior sales coordinator-office manager for Univision National Sales, suggested having a family member take over as spokesman, while Keith Thomas, a partner with DW Advertising, said ConAgra "would have been better off to revive the old spots if Orville needed to make a comeback."

But some asked, "Why not?"

"Albeit a bit on the weird side, he is the face on the package and the face of the company. It has generated tremendous buzz, and weeks later we are still talking about it," said Joseph Cullen, president of Race City Management. "Despite the horror whenever I see it on TV, it is clearly breaking through the clutter even in this TiVo era," said Han Kim, president-CEO of Global Brand Leap.

What you say: 82% - Sure, ConAgra's effort for Redenbacher garnered PR impressions in the tens of millions, but was the marketer in the wrong to resurrect the deceased popcorn maker for the TV spot? At 82%, a clear majority of you think the company was out of line and the ad was just too creepy.
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