You Read It All Here First

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Wal-Mart names John Fleming as new CMO

April 28, 2005

"The move comes amid a massive shakeup in senior management."

Julie Roehm parks her brash style at Wal-Mart

Jan. 23, 2006

"'How's she going to fit in there?' was Bud Liebler's first reaction. ... Then Chrysler's former marketing chief realized: 'She's controversial, and so is Wal-Mart, so it could be a perfect fit."'

Wal-Mart's 31-year marriage hits skids

May 8, 2006

"Some 31 years after Sam Walton made the four-and-a-half-hour drive to meet Bob Bernstein and Skip Rein ... Wal-Mart called a review."

DraftFCB wins account; Carat to handle media

Oct. 25, 2006

How Howard wowed Julie, won Wal-Mart

Oct. 30, 2006

"In the midst of his agency's pitch ... Howard Draft invited Julie Roehm ... for a spin in his Aston Martin."

Julie Roehm out at Wal-Mart

Dec. 5, 2006

Wal-Mart to reopen account review; DraftFCB cut

Dec. 7, 2006
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