Sidebar: Breakdown of Types of Gamer

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Power gamers: Hard-playing traditional group represents 11% of market but accounts for 30 cents of every dollar spent on retail and online games.

Social gamers: Spend slightly less and play fewer hours than power gamers. Play is a way to interact with friends.

Leisure gamers: Play games about 58 hours a month, mainly on casual titles. Show high interest in new gaming services.

Dormant gamers: Used to play games more heavily, but time constraints due to school, work or family have cut into game-play hours. They like to play with family and friends and prefer more complex games.

Incidental gamers: Play games more than 20 hours per month but mostly out of boredom.

Occasional gamers: Play infrequently, and almost exclusively stick to puzzle, word, and board games.
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