Joel Stein: Consumer generate this, bucko
Columnist Joel Stein tells the Person of the Year to bugger off: "Not everything should be interactive. A piece of work that stands on its own, without explanation or defense, takes on its own power. If Martin Luther put his 95 Theses on the wall and then all the townsfolk sent him their comments, and he had to write back to all of them and clarify what he meant, some of the theses would have gotten all watered down and there never would have been a Diet of Worms." We'd bet good money though that it's not nearly as tongue-in-cheek as it's made out to be. And we'd go double or nothing that many CMOs and agency veterans feel the same way.
As seen on abcnews.com
Is it finally time to bury Elvis as spokesman?
Back in April, Elvis was tapped as an official spokesman for Tennessee. Seven months later, Ad Age reported that Elvis's mug would be gracing Reese's Peanut Butter Cup wrappers. But when the chief of marketing at Elvis Presley Enterprises, Paul Jankowski, says, "I can't try to sell somebody Elvis who doesn't know who he is," you know it just might be time to bury the king and let him rest. Then again, Mr. Jankowski's not giving up. He's hoping gigs on YouTube and MySpace may give Elvis a wide audience again.