Last year Super Bowl viewers were treated to a barrage of emotional, sometimes uplifting, sometimes maudlin commercials. While there's nothing wrong with moving advertising, or marketing that acknowledges real life, it all added up to be a bit much. [Exclude Lookbook Directory]
Led this year by Mtn Dew and BBDO's PuppyMonkeyBaby, however, the advertising of Super Bowl 50 went a different way. For the most part, viewers were the winners.