TV Upfront

Upfront 2015: Your Guide to the Week's Presentations and Parties

From the Garden to the Beacon, TV's Annual Battle Begins in Earnest

Published on .

Map illustration by Michael Newhouse for Ad Age

Despite predictions of the upfront's demise, TV's annual selling season retains its grip on advertisers' imaginations and budgets, enough to fuel imitations such as the just-wrapped Digital Content NewFronts. And Upfront Week still attracts party-crashers including sellers of cinema advertising. But confident stage productions and casual party chatter this year will also mask some tension: After a soft upfront last year, executives are striving for a rebound. Complicated deals are meanwhile creating a thickening fog, making it harder than ever to tell who's winning -- network vs. network, and TV vs. its challengers.

Click on the map to see where and when the big presentations are unfolding this week. And read below to find out what you need to know about the upfronts in 2015.

NBC Puts on a Show in Return to Radio City

Fox Answers Last-Place Finish With Prime-Time Shakeup, Choice Kick-off Slot for New 'X-Files'

'American Idol' to End After 15 Seasons as Fox Pulls Plug

NBC Concentrates Its Fire on the Second Half of the Season

Why It's Time to Pull the Plug on the Upfront Hype Machine

The Geeks Shall Inherit the Earth: How Superheroes Are Saving TV

Ring 'em Up: NBC Universal Study Calls Its Lifestyle Nets a Boon for Retailers

CBS Defends TV, and Its Own Power, With Data on Viewers' Purchases

And you can always find all our coverage of the upfronts and NewFronts right here.

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