The Week: Decreased auto spending hurts papers

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Although total advertising expenditures increased 4.1% in the first six months of the year compared with the same period last year, the foreign and domestic auto industries drastically reduced their ad spending, according to figures from TNS Media Intelligence. The auto industry spent $748 million less than at this time last year and has reduced spending by $1.4 billion during the last four quarters. And it's taking away ad dollars from newspapers, magazines and radio, said Steven Fredericks, president-CEO of TNS Media Intelligence. For example, auto-industry spending on local newspapers is down more than $600 million, or 27% from the first half of last year, Mr. Fredericks said.

Mercantile Exchange breaks branding push

the chicago Mercantile Exchange is introducing its first branding effort, an estimated $5 million global print push that could usher in a new marketing era for the obscure world of derivatives trading. The push, which comes amid an industry shift to digital trading, is designed to enhance the exchange's profile around the world by showcasing some of the high-profile hedge-fund executives, money managers and insurance stalwarts who use its services. The mid-seven-figure effort will run ads in global financial publications such as The Wall Street Journal and Forbes. "We've found that we're highly respected within the world of our users," said the exchange's chief marketing officer, John Roberts. "Our challenge is to convey that beyond our present users."

Ford taps Boeing's Mulally to take president-CEO role

in a surprise move, Ford Motor Co. named an industry outsider-Boeing Co. veteran Alan Mulally-as its president-CEO and to its board of directors, effective immediately. He succeeds William Clay Ford Jr. in the CEO position. The automaker announced in a statement that Mr. Ford will become executive chairman, concentrating on strategic repositioning efforts. Mr. Mulally, 61, had a 37-year tenure at Boeing and had been an exec VP and also president-CEO of its commercial-airplanes unit since 2001. Mr. Ford credited Mr. Mulally with turning around that unit. Mr. Ford also praised his "deep experience" in customer satisfaction, labor relations, manufacturing and supplier relations.

Time4 Media combines sites for skiing mags

the time4 Media division of Time Inc. has abandoned the "companion" websites for Ski and Skiing magazines in favor of a revived "destination" site at The move echoes last January's combination of the individual companion sites for Time Inc. titles Fortune, Fortune Small Business and Business 2.0 with Mountain Sports Media, the Time4 division that houses Ski and Skiing, tried the destination approach first, building in the early 1990s as a comprehensive site for content from both titles. But independent branded sites for each magazine appeared in the late 1990s, and by 2003 had gone dark.

ESPN dumps Yahoo network for Quigo deal

yahoo's contextual-ad network is losing a prized relationship with ESPN's website, which has reached an exclusive deal with contextual-ad firm Quigo. Quigo will now provide, which is owned by Walt Disney Co., with private versions of its Ad Sonar technology platform, allowing the sports publisher to auction sponsored links to its advertisers. While Yahoo and Google continue to increase the size of their search and contextual-ad networks, some publishers are opting for companies that allow them to deal directly with advertisers. "We've been told by many advertisers that they'd like to buy directly rather than through a network," an spokesman said. "Now we can leverage our brand with an ESPN ad auction, which gives advertisers more options than they had before."

Motorola extends NFL deal into 2011

motorola has spent an estimated $250 million to lock up valuable media space: coaches' headsets on National Football League games for the next five years. The deal extends its agreement with the NFL as exclusive telecommunications supplier and partner through the 2011 season. Terms of the agreement were not announced, but executives close to the deal pegged it at $250 million over five years. In addition, the marketer will continue to keep its media buys on games separate from the sponsorship agreement.
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