And the winner is ... everyone!

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For marketers, the super bowl's like Little League-everyone wins, depending on the rankings used. For example, Doritos' consumer-created "Live the Flavor" was No. 1 on IAG's best-liked list, but IAG's most-recalled was Bud Light's hitchhiker spot.

Bud Light also came out on top of AdBowl 2007 and the TiVo rankings-but with two different spots. "Rock, Paper, Scissors" won AdBowl and "Language School" took home the TiVo trophy.

And what about commercial ratings, you ask? According to results from Nielsen Monitor Plus Hewlett-Packard took home the top prize in live-plus-same-day ratings.
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