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According to agency Federation, the creative brief here is, "How do you promote a dessert bar that already has more business than it can handle? By enhancing the customer experience of the people who are already there. These in-store posters were designed to let people know that they were about to have the taste encounter of a lifetime. And to inform them that even though they won't leave full and bloated, they will leave satisfied."

Client: ChikaLicious Agency: Federation, N.Y. AD: Peter Cortez CW: Erik Proulx Photographer: Frank Herholdt

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