Massive Industries, a new New York visual effects house looking to make a buzz for itself, mailed a teaser poster featuring a . . . rat riding a pigeon. Outside of the big looming "Soon," the poster fails to contain any information besides the Massive Industries name and street address-no URL or phone number-and in keeping with this tease, the company was hush-hush about why a rat is riding a pigeon. "We prefer not to give much of an explanation and let the image stand on its own," says exec producer Justin Lane. "It's dark and mysterious, like ourselves." The poster was designed by Massive Industries partner company Psyop.
Client: Massive Industries Design: Psyop, N.Y.