Photographer Zach Gold shot a print campaign for Mini in which the models are captured in motion, but instead of seemingly floating or flying, these models are affected by gravity as they just happen to be snapped in the air. Gold shot most of the elements on location in L.A., then inserted the figures in post. The tag: "Always open."

Client: Mini Agency: Crispin Porter + Bogusky/Miami ECD: Alex Bogusky CD: Andrew Keller Photographer: Zach Gold