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On her 30th anniversary, Hello Kitty was named a Special Friend of UNICEF. This charming invitation, which created such demand the run had to be doubled, according to Era 404, was developed for the opening ceremony at Rockefeller Center in New York.

Client: Sanrio Design: Era 404, N.Y. Creative Group CD: Don Citarella Producer: Rand Burrus/Randm Productions

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