Zoo Atlanta

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A high point of 2004 zoo advertising is this cleverly eye-catching campaign from Atlanta's Fitzgerald & Co. "In order to remind people that Atlanta has a terrific zoo and motivate them to visit it," says the agency, "we demonstrated how impractical it would be to have the animals come visit them."

Client: Zoo Atlanta Agency: Fitzgerald & Co. ACD/AD: Fernando Lecca ACD/CW: Jerry Williams AD: Charlie Cunningham Print Production: Denise Rosser Art Buyer: Paula Voorhies Photographer: Chris Davis

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