AWARDS: Asia Ad Fest Winners

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It Breaks Just Like Chicken
Big winners at the recent eighth annual Asia Pacific Advertising Festival, held in Pattaya, Thailand, included Bangkok hot shop Creative Juice/G1, which took the top Print prize for this Tamiya assemble-the-toys campaign. TBWA/Tokyo grabbed top Outdoor honors for the second year running for an Adidas "Impossible Sprint" extreme sports contest (see the PDF), which featured 40 athletes climbing 328-foot, eight-lane vertical tracks on skyscrapers in Hong Kong and Osaka, in several rounds of competition over a two-week period last August. See for more on the festival known as the "Cannes of Asia."
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