DESIGN: The ADC Annual is Cubed in 3-D

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ADC Annual 85
ADC Annual 85
The Art Directors Club Awards Annual 85 — 450 pages and an interactive DVD of last year's winners in advertising, graphic design, interactive media and hybrid, not to mention photography, illustration, and film and video production — is now available. This edition of the book, which is the longest-running archive of leading creative work, published continually since 1920, was designed by Rob Giampietro and Kevin Smith of New York design firm Giampietro + Smith ( Their design interprets the ADC Cube as a series of vertical shaded lines, suggesting a three-dimensional view of the trophy. This motif anchors the design throughout; "It's in everything from the bookmark to the spine to how we formatted the images, comments and creative credits, and it makes things easy to find," Giampietro explains. For the cover as well as the chapter and section headings, they used a digitized version of Gotika, a typeface designed in 1933 by Imre Reiner. In addition to being drawn to the grid-like composition of its letters, as they explain in a note on the type, Gotika is "modern, angular and it fits with the style of the ADC's recent promotions," says Smith. Some spreads from the annual are seen here. See for more.
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