EVENTS: The "Value of Design" in Portland

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Brand X for Gen Z
Celebrating design in Oregon and Southwest Washington, the second annual Portland Design Festival opens today at the Pacific Northwest College of Art. This year's theme, "The Value of Design," explores "the relationship between business success and design and how perception of value can be multifaceted," according to Tafflyn Williams-Thomas, a consultant with the Northwest Design Collaborative. "We'll educate attendees about the changing involvement of consumers to ensure design helps to engage and interact with audiences that are no longer passive receivers." Some 60 award-winning design projects are featured in the show, including the four seen here: Sandstrom Design's X-Pack for Population Services International (the product is a "self-help smoking cessation kit for young smokers"); Anderson Krygier's identity for the Museum Place lofts and townhouses; Nike Brand Design's "Speed" poster for Nike; and a fascinatingly weird poster for TriMet's Interstate Max light-rail line, of all things, from a branding agency called ID. See for more.
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