Sonia Lamba, Patrick Ohlin and More

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Sonia Lamba
Sonia Lamba, most recently at Santa Monica's Goodspot, has joined Troika Design Group in Hollywood as creative director. Lamba also holds the distinction of being the first female CD at Attik.

Patrick Ohlin, formerly product manager for Microsoft's server platform business, has returned to strategic branding consultancy Siegel & Gale in New York, where he was a project manager and writer from 1992-95. He's now group director of what's known as the firm's Simplification Practice. "Esoteric jargon, confusing documentation and inefficient communications processes have long plagued American business, dragging down efficiency and retarding customer service — but through thoughtful information design, plain-language writing and thorough business analysis, we can simplify and transform user interactions into positive brand-building experiences," says S&G's Alan Siegel. We suspect Mr. Ohlin's first task will be to simplify that quote. Kidding!

At Getty Images, Amy Steigbigel has been named director of photography-New York, and Zoe Whishaw has been promoted to director of photography-Europe, Middle East and Africa. Steigbigel joins Getty from Details magazine, where she served as director of photography; Whishaw was formerly Getty's director of photography-United Kingdom.

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