DESIGN: Anthem Sings a New Tune

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A Simple, Clean Logo
Strategic design company Anthem Worldwide has revamped its visual identity in an effort to "symbolize its new strategic focus on working with consumer packaged goods companies and mass retailers," according to the company. The core of the new visual identity is what Anthem calls a "simple, clean, logotype that reflects the agency's new positioning of itself to these two key markets." Says CCO Ron Vandenberg, "Anthem's new identity is straightforward, proud, honest, direct and powerful." Adds Anthem president Ted Leonhardt, the logo "speaks directly and clearly to the unique needs of these two groups for compelling, differentiated design solutions with the predictability of delivery, quality and cost." Anthem will implement the new identity throughout its network of eight offices and on the redesigned website at
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