MAGAZINES: The Royal Handles Your Business

Published on .

"Handle Your Business"
The latest issue of one of our fave cool little quarterlies, The Royal, from David Gensler and the Keystone Design Union, is out. This edition, #5, is themed "Handle Your Business," with a focus "on the relationship between business and design," says Gensler, who's managing editor of the mag and president of the KDU. A section on Designer Capitalists includes coverage of Attik, Peter Arnell, Strategic Group, Tronic and others, but this is nothing new for The Royal, which is all about the three C's: collisions, culture and capitalism. "These are the pillars of mash culture," Gensler explains, which is the culture, encompassing a nearly all-inclusive 13-35 demo, that has resulted from the "collision of Gen X and Gen Y on a global scale, connected through controlled media and technology. We've entered an age of oversaturation and overstimulation. We designed The Royal to be a global guide to help our generation decipher and navigate the density." That must be part of the reason why it's conveniently cargo-pocket size. "Advertising agencies and brands can't seem to effectively reach mash culture," Gensler believes. "This is a generation that creates its own brands and has loyalty to its own brands — which is why 99% of the solutions developed by agencies to reach them don't work." Some pages from the new issue and previous issues are seen in this showcase. See for more.
Most Popular
In this article: