PAPER PROMOTIONS: Doyald Young's Smart Art

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Art of the Logo
Noted designer Doyald Young, Smart Papers and the American Institute of Graphic Artists have collaborated on quite the cool paper promotion: a rather elegant, if spiral-bound, 96-page book on branding, logo design and typography, free to graphics professionals who attend one of the 25-city AIGA-sponsored speaking engagements featuring Young. Most of the contents of The Art of the Letter are taken from Young's books Logotypes & Letterforms and Fonts & Logos; seen here are some of the featured logos, credits below. The events continue through 2004; see and for more.

k. d. lang Ingénue
Jeri Heiden, Creative Director
Gregory Ross, Designer
Sue Roberts, Public Relations
Doyald Young, Logotype Designer/Artist

Art Directors Guild
Scott Roth, Executive Director
Local 876, IATSE, Studio City, Calif.
Doyald Young, Designer/Artist

Hotel East 21 Tokyo
International Design Associates, Tokyo
Tohru Uraoka, CEO & President
Mari Makinami, Creative Director
Doyald Young, Designer/Artist

California Institute of Technology
Tom Branigan, Director of Public Relations
Paula Di Conti, Director of Publications
Doyald Young, Designer/Artist

Bob Hardenbrook, Creative Director
Sam McCay, Art Director
Doyald Young, Designer/Artist
By permission Elvis Presley Enterprises

L.A. Philharmonic Orchestra: The Music Center
Mary B. Sheridan Associates
Mary Sheridan, Executive Creative Director
David Parry Associates, Public Relations
Doyald Young, Designer/Artist
Courtesy, The Music Center Archives, Julio Gonzalez

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