AD Rachel Zargo ([email protected]), now at Stone Ward in Little Rock, Ark., did this campaign with writer Tucker Andrews a while back at The Creative Circus. "As someone who'd been on — and had a number of close friends who'd been on — a host of diets that offered only short-term success, there was a realization that what you should or shouldn't be eating wasn't enough," says Zargo. "Cravings killed the diet every time. From there, the answer became obvious. Kill the cravings before they killed you. Since Slim-Fast offers convenient nutrition while giving you the sweet fix necessary to stop your cravings dead in their tracks, it was a perfect fit." Photography by Justin LaRose.