WEARABLE ART: Dan Rollman T's Off Again

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For those not familiar with Dan Rollman, a Goodby, Silverstein & Partners, San Francisco, copywriter who's fast becoming the Jenny Holzer of the T-shirt, we refer you to "The Pathetic Art of Dan Rollman" in the March 2004 issue of Creativity. In this limited space, suffice it to say that Rollman has been at it again, with a big show that just closed at Goodby's in-house art gallery. In this PDF showcase are new art images as well as photos taken at the opening, which was apparently quite a happening. "I sat down with almost 40 people, one at a time, chatted with them for a few minutes and then made each a personalized, one-of-a-kind T-shirt," explains Rollman. "Immediately afterward" — presumably before the none too fabulous ink job starts to fade — "they were photographed by Mike Kennedy, an art director here at Goodby. He'll be my go-to photographer as this project continues to develop." So who's your go-to spell checker, Dan? Or is "feisty" spelled wrong for art's sake? "As much as I'd like to say I did it on purpose, that would be a complete lie," says the man who's fabricated an entire bio and catalog of works as part of his faux fine-art pose. "There's another typo, too: 'This shirt would better if it had more pink in it.' I'm an idiot. For my next show, I'm bringing a dictionary." Make that an idiot savant, Dan. But Rollman has little time to look back. Right now he's at Burning Man in Nevada, doing 100 shirts in a veritable conflagration of instant art, and next month he's got a show in L.A. at effects house Zoic, with another happening scheduled for the opening. See his just launched website at www.snerko.com.
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