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Red Zone in Sweet Zone?
Hey, how about this: It's a laddie-mag Old Spice Red Zone body wash foldout, and inside is a scent strip so you can savor that manly Glacial Falls aroma. Is this ad pecking its way into your heart or is it getting your dander up? Rate it on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the art direction, the photography, the concept, the packaging, whatever. Click here to play.

Last week's Rate the Ad. We were under the vague impression that when it comes to pop culture, anything with sapphic attractiveness in it has got to be good. Maybe this is Madonna's fault, but we thought the zeitgeist was telling us that everyone likes lipstick lesbians, they're the Sara Lee of sex styles. Well, the zeitgeist is whistling another tune on this week's Sweet Meter — a dirge. These charmingly delightful iRiver babes took a worse drubbing than a gay marriage referendum in Wyoming. With a 31/69 Good/Bad ratio — comparing the top half of the Sweet Meter to the bottom half — and a booty-collapsin' 48% in the bottom tiers of the meter known as the Grimace Zone, iRiver's levee done broke. Here are the results.

5 Very Sweet 8%
4 Sweet 10%
3 Semi-Dry 13%
2 Dry 21%
1 Extra Dry 18%
0 Sour 30%

And here are some of our fave responses.

1 I just can't believe their claim that "the future of entertainment" will be a perfect union of portable music and hot lesbian love. Although I would really, really, like to believe that.

1 It's just sad when companies resort to imitating the competition's product names. Have some creativity or at least a little dignity.

0 Looks like the opening act in a sex show in Amsterdam.

3 The photo is worth a thousand words. Too bad the copy is a complete disconnect.

0 Oh, please! Has it come to this?

2 "Whoops. I went and left the house and forgot my iRiver — and my panties."

0 Meaningless generic eye candy. Have these creatives even touched the product?

5 The dynamism created by the composite of facial expressions and gaze, body angles, props, product and product name move the viewer's eyes completely throughout the ad. Excellent composition.

0 Reminds me of a bad porn movie.

1 This ad makes me feel awkward and uneasy.

0 iFeelnothing.

0 I would only hate it more if they were twins.

5 No matter what the product, no matter who the audience, I wholeheartedly endorse all advertising that even vaguely promises girl-on-girl action.

0 The future of entertainment? Are these robot prostitutes?

3 The kind woman in her underwear is sharing an uplifting entertainment device with the poor woman who can't afford underwear. A heart-warming ad for the holidays!

3 I always enjoy a good partially-exposed-butt ad.

4 Very smart ad. Not too creative, but I spent five minutes staring at it, wondering what these two hot chicks have to do with anything.

2 Put an iPod in an ad by itself and it's sexy, it doesn't need models. But put this clunky, poorly-designed piece of hardware between two models and it looks even more cumbersome.

5 The confidence of the woman on the right, and the coy behavior of the girl she shares music with makes this a great ad that says: It's more than the music. And sweet art direction with minimal copy. Nice!

1 I must have missed the connection between the image and the copy. But the chemistry between the girls is totally creeping me out.

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