Published on .

Christmas Cheer?
Well, the holiday season is upon us, and so is a Starbucks all-copy campaign. Are you giving this a wreath or your wrath? Rate the ad on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the art direction, the typography, the copy, the concept, whatever. Click here to play.

Sock it to Him
Last week's Rate the Ad. A quick but ostentatious look at our ultracool Bob Marley Casio G-Shock tells us it's time to trash this Seiko ad. A 26/74 Good/Bad ratio — comparing the top half of the meter to the bottom half — and fully a third of pollees hurling the goose egg is not something to set your watch by. There was a tremendous amount of disdain directed toward this man's sockless feet, and his shoes were not held in particularly high esteem either. The size of his member came in for a surprising amount of negative speculation, too, and his failure to shave on the day of the shoot was taken as an insult. Even the chair and the way he's sitting on it rubbed people the wrong way. As for the Seiko brand, it was subjected to a slew of invidious comparisons with far more costly watches, led by Rolex, of course. But the ad, as always, does have its supporters; there are respondents who think the sentiment reflects a brilliant truth, and there are even more who like the design of the page and its use of white space. Anyway, here are the results.

5 Very Sweet 3%
4 Sweet 12%
3 Semi-Dry 11%
2 Dry 22%
1 Extra Dry 19%
0 Sour 33%

And here are some of our fave responses.

2 I have a calculator watch and I can barely read. Explain that!

1 This watch says that I earn enough jack to afford a timepiece that's one rung above a Fossil and can be had in every mall from coast to coast.

3 This ad does one brilliant thing: It makes the product as big and as important as the guy.

4 I don't agree with the statement, but it's a great position, with nice, clean execution. The sort of thing that will linger in the back of your mind the next time you're thinking of buying another Timex.

4 The statement is very blatant and direct, to catch one's attention. I looked down at my beat-up watch and then sent this ad to my wife as an idea for Christmas.

1 He probably drives an Escalade, just to complete the message about his small penis.

0 So what does my SpongeBob watch say about me?

0 The only thing this ad tells me is how shallow this business can get.

0 Gives false hope to every ugly, poor, small-penised guy out there.

1 Good thing the watch tells the most about a person; otherwise I would think this man is a Miami Vice wannabe.

0 I guess I can get rid of my Ferragamos, my Boxster and my Interpol CDs, and let my Seiko proclaim what a well-off hipster I am. What a relief!

2 Fill in the blank: Cartier:Prada :: Seiko:? (Answer: Keds).

0 Cool, a watch that tells you who you are. Alzheimer's is cured.

1 It doesn't say much, considering you can pick up a Seiko at Wal-Mart for $78.44.

0 Why not just go with "Watch manufacturer says buy watch." Then campaign it out with "Watch manufacturer says watch is answer to world hunger."

4 I like the idea that my Strawberry Shortcake watch reveals more about my personality than my Honda Accord.

0 Just because I have a Coach tank watch, does that mean I'm a suburban nou-nou?

4 This classy ad speaks to a wide target audience — unless you're my father.

0 Actually, it's your watch that tells the most about what time it is.

Most Popular