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Two Olives Up?
Vodka and Polaroid shots. Is this a case of 'scuse me while I kiss the Skyy, or are you still waiting to see what develops? Rate it on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the art direction, the photography, the concept, whatever. Click here to play.

The Reign of Jane
Last week's Rate the Ad. Who knew Jane Jetson was so beloved? Who knew so many guys were lusting after her? Who knew this Dove ad would pull stratospheric Sweet Meter readings, boasting a 67/33 Good/Bad ratio — comparing the top half of the Sweet Meter to the bottom half — with an "out-of-this-world" 47% in the Sweet Zone? Elroy himself couldn't have built a better meter. But there were gripers, rest assured: A bunch of "Jane, stop this crazy . . ." lines; disparaging remarks comparing the print to the TV; complaints about the abuse of cartoon characters and laments that other Jetsons characters are shilling for other products; dissatisfaction with Jane's new 'do and the way her body is oddly cropped; and assorted general problems with the copy and the layout. But nothing can detract from Jane's glory. Wilma would sell Dino for lunchmeat to get this kind of adoration. Anyway, here are the results.

5 Very Sweet 18%
4 Sweet 29%
3 Semi-Dry 20%
2 Dry 14%
1 Extra Dry 12%
0 Sour 7%

And here are some of our fave responses.

4 I would totally date Jane Jetson.

2 Why are they trying to make Jane look like Hillary Clinton?

3 I'd like Janet Jackson better.

5 I always wanted to be Jane's George, but this ad makes me want it even more. Meow!

2 If I could draw my hair on every morning, I'd look great too. I'd rather see what the product is actually capable of in real life.

0 I want to see hair and babes in a hairspray ad. Call me traditional. Not totally sure which is before and which is after.

3 While the image is recognizable to us older folks, what does it mean to women in their 20s and 30s? Some character with big hair from the '80s might be more appropriate.

2 This ad is 30 years too late. Who wants to look like a post-divorce Jane Jetson?

3 Good concept, almost good execution . . . but why is Mrs. Jetson cut off at her midsection? Has she put on a little weight and refused to be photographed below the waist?

5 Clean, crisp and just the right touch of neo-retro. Less is more here.

4 I always thought Jane was hotter than Betty Rubble. This cinches it.

3 If I wanted cartoon hair, it'd be Ariel's from The Little Mermaid.

5 I've dreamt of Jane letting her hair down since childhood. Sweet redemption.

1 Boring layout. I thought this was the "future of hairspray"; doesn't look so "future" to me.

2 Stands out from conventional hair ads with the use of illustration, yet the main feature of the product (the nozzle that lets you target the roots) should have been the center of the ad. You have to read the copy to get the point.

5 Surprisingly fresh in a sea of supermodel drab.

3 Totally changes the way I look at Jane Jetson! I feel kinda guilty for thinking a cartoon is hot, but have you seen Bugs Bunny when he dresses like a girl? Mmmmm!

4 Before this ad, I hated before/after ads. After this ad, I don't.

4 She was hot before; she's even hotter now. Great idea.

3 Clever idea, bland execution. The after shot looks like a boring Martha Stewart 'do.

0 Jane Jetson with Farrah hair . . . that is just wrong.

5 Going straight for the jugular of the aging Gen X set. I love it!

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