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Are Birds Singing?
Last week we spilled wine in a very cartoony environment; this week let's drink it in a very artsy environment. Is this Turning Leaf ad pressing your Play button or your Stop button? Rate it on a six-degree taste scale of excellence, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the illustration, the art direction, the copy, the typography, the concept, whatever. Click here to play.

No Jesus Juice Jokes, Please
Last week's Rate the Ad. Polly Pocket, Playskool, Fisher-Price, Lego, Mr. Bill, Gumby, Hello Kitty — the week's entries were like happy hour at Toys R Us, if Toys R Us ever gets desperate enough to open a bar in every store. Predictably, amid a flurry of "drunk" jokes, there were plenty of strident objections to mixing booze and a juvie illustration style, but there were also plenty of pollees who enthusiastically toasted the idea, which many find quite amusing even if they're not completely comfortable with it. The USP crowd was on hand, too, to complain about the absence of any distinguishing benefit specific to All — as if there is one. But all in all, All and its offbeat approach narrowly prevailed on the Sweet Meter, with a 52/48 Good/Bad ratio — comparing the top half of the meter to the bottom half — and an in-the-pink 37% in the Sweet Zone. Though, as one disgruntled entrant noted, who really believes that anything can truly get out a red wine stain? Anyway, here are the results.

5 Very Sweet 15%
4 Sweet 22%
3 Semi-Dry 15%
2 Dry 17%
1 Extra Dry 13%
0 Sour 18%

And here are some of our fave responses.

1 Maybe she wouldn't be so worried about spilling wine if she didn't have mitten hands.

2 The more I look at this ad, the less likely I am to buy this product.

4 Love the illustration, a very Sex in the City vibe. I appreciate that it appeals to the non-soccer mom types, because we folks do laundry, too — and wine is more realistic to us than grass stains.

4 It all starts with a smart tagline. I also like how the ad says "All gets out red wine stains" without having to show us before and after photos.

4 I didn't know Lego people drank wine. It's different and it really caught my attention.

3 Funny in an irritating way.

2 Great to see a little fun being had with detergent, but Mr. Bill's bastard sister obviously has bigger problems than a wine stain.

2 No, no, no! Preteen graphics paired with a "booze it up" message — to sell detergent?!

5 I just happened to be downing the last of a bottle when I came across this ad — the problem at that point became not shooting it out my nose.

0 Interesting sketch. When do we get to see the ad?

5 Great campaign in a category filled with dull concepts and the idea that if you don't get brand X, you're a failure as a woman.

0 I've seen this ad before in my Driver's Ed book. Sally, an underage drinker, had too much wine and killed herself in a car accident. Thank God her mom had All to get the wine stains out of her shirt.

0 I was having a perfectly lovely Friday morning until this ad depressed the hell out of me. The hints of Lego in the design make me associate getting loaded with childhood, which I had been rather successfully suppressing up until now.

5 Cracked my ass up.

4 Mixing a Playskool-like font and image caught me off guard in a good way.

2 The headline says you'll spill wine on yourself. What does that have to do with the "bright side"?

0 Encourages young girls to have wine parties instead of tea parties. The illustration could have been less simplistic to show the correct age of the wine drinkers.

3 I like the copy, hate the graphic. She looks like that Debbie Downer character from SNL.

0 Horrible! Is this supposed to be a child's drawing of her alcoholic and slightly stupid mother, who's a bit too tipsy after her "special" juice?

0 This looks like a PSA poster from the early '70s, which might've been found in a middle-school cafeteria.

0 I guess this product is for idiots?

4 Very unconventional for the category. Shit happens in life and laundry!

4 Funny because it's true.

2 I get squirmy whenever someone makes "fun" remarks about overindulgence. Worse, the ad doesn't tell me why I should choose All to remove a red wine stain.

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